Our client is looking for an experienced Head of Marketing to drive brand growth and enhance consumer engagement across key venues. This is a leadership role that requires a strategic marketer with expertise in trade marketing, sales optimization, and brand positioning. The successful candidate will lead national marketing strategies, build high-performing teams, and collaborate with stakeholders to elevate the market presence.

The Head of Marketing will play a key role in shaping and executing marketing strategies to increase brand visibility and drive product consumption. The position involves business planning, trade marketing execution, team leadership, and training initiatives, ensuring alignment with national business objectives.

• Business Planning
• Develop and execute the annual business plan, using market insights to inform strategies.
• Ensure marketing initiatives align with brand values and maintain high image standards.
• Trade Marketing & Sales Optimization
• Design and implement a national marketing strategy to boost consumption and expand distribution.
• Oversee trade marketing tools and programs that support industry growth and enhance brand image.
• Monitor market trends and identify emerging opportunities to optimize marketing investments.
• Manage budgets and promotional resources efficiently.
• Team Leadership & Development
• Build, lead, and develop a strong marketing team, encouraging knowledge-sharing and collaboration.
• Establish and maintain key external relationships within the industry.
• Align marketing initiatives with broader business goals.
• Training & Capability Building
• Lead training initiatives to equip the team with effective marketing tools and strategies.
• Oversee the national training plan to ensure continuous team development and competitive positioning.
• Events & Activations
• Collaborate with the events team to execute brand-aligned activations at festivals and industry events.
• Ensure the integration of global marketing strategies into local event executions.

• Experience & Expertise
• 5+ years of experience in marketing or trade marketing within a commercial environment.
• 5+ years of management experience with a proven track record of driving business success.
• In-depth industry knowledge and active market engagement.
• Proven leadership experience in managing teams and supporting their professional growth.
• Skills & Competencies
• Strong commercial acumen with a deep understanding of sales processes and financial systems.
• Exceptional planning, prioritization, and organizational skills.
• Strong analytical skills to turn market research, sales data, and forecasts into actionable marketing strategies.



This is an exciting opportunity to lead impactful marketing initiatives in a fast-paced and dynamic environment. The successful candidate will have the autonomy to drive national marketing strategies, foster brand growth, and lead a strong team. If you’re passionate about strategic marketing, enjoy working with diverse stakeholders, and want to make a significant impact, this role offers the perfect platform to showcase your skills.