We are seeking a seasoned and results-oriented Marketing Manager to lead strategic initiatives across a growing portfolio of medical devices. This critical role involves spearheading marketing efforts to drive market expansion, elevate brand presence, and oversee a dynamic team of product managers. An essential aspect of the position includes post-integration marketing leadership to ensure continuity and strategic alignment following acquisitions or structural transformations. The successful candidate will possess deep healthcare industry experience, strong leadership capabilities, and a proven record of executing impactful marketing strategies.
This position is ideal for a marketing professional who thrives in fast-paced, regulated environments and is passionate about advancing innovation in healthcare. You will lead marketing for disposable medical devices, collaborate cross-functionally to align messaging and execution, and ensure your team is empowered to deliver results.
- Develop and implement marketing strategies aligned with corporate goals for disposable medical devices.
- Conduct market research and competitive analysis to identify trends, customer needs, and growth opportunities.
- Partner with sales teams to establish effective product positioning, pricing strategies, and go-to-market plans.
- Oversee the creation of marketing materials, including brochures, presentations, and digital content.
- Plan and execute multi-channel marketing campaigns—including digital, events, and conferences—to drive brand awareness and lead generation.
- Lead and mentor a team of product managers, ensuring they are equipped with the tools and support needed for success.
- Provide regular coaching and facilitate professional development opportunities.
- Set performance goals, monitor team progress, and conduct formal performance evaluations.
- Oversee marketing budget allocation and ensure efficient use of resources.
- Monitor expenditures, track ROI, and report on financial performance of campaigns and initiatives.
- Bachelor’s degree in Marketing, Business Administration, Life Sciences, or a related field.
- Master’s degree is preferred.
- 10+ years of marketing experience, including at least 2–3 years in a managerial role.
- Demonstrated success in the healthcare or medical device industry, preferably with experience in disposable or single-use devices.
- Proven capability in leading post-acquisition integration and brand alignment efforts.
- In-depth knowledge of healthcare regulatory environments and market dynamics.
- Strong leadership and team development skills.
- Exceptional strategic thinking, communication, and stakeholder management.
- Data-driven mindset with the ability to derive insights and translate them into action.
- Excellent project management and multitasking abilities in high-paced environments.
- Lead high-impact marketing strategies in a mission-driven sector focused on improving patient outcomes.
- Collaborate with talented cross-functional teams and contribute to meaningful healthcare innovation.
- Be part of a forward-thinking organization committed to professional development and operational excellence.
- Opportunity to shape the future of a growing medical device portfolio during a pivotal growth and integration phase.