Yan Sen Lu • January 26, 2026

The Strategic Cost of Leadership Vacancy in Japan: A Revenue Recovery Framework for Multinational Corporations

The operational stability of multinational corporations (MNCs) in Japan is currently facing a dual-pronged crisis: a demographic collapse that has reduced the pool of available leadership talent to historic lows and a traditional recruitment paradigm that fails to account for the catastrophic financial hemorrhage caused by unfilled executive roles. As of mid-2025, the Japanese labor market is characterized by an unemployment rate of approximately 2.5%, a figure that masks a much more severe shortage of bilingual, high-caliber professionals capable of navigating the complex intersection of global corporate strategy and local market execution.1 Within this context, a vacancy in a critical leadership position—such as a Country Manager, Sales Director, or Finance Director—is often viewed through the narrow lens of "saved salary" rather than the more accurate and alarming lens of "revenue loss."


To maintain competitive parity in one of the world’s most sophisticated and relationship-driven markets, MNCs must transition toward a "Revenue Recovery" model of recruitment. This framework shifts the perspective of talent acquisition from a back-office administrative function to a front-line revenue protection tool. For positions that remain vacant for over six months, the financial and hidden costs—including team burnout, turnover risk, and the erosion of brand equity—frequently exceed the annual salary of the role itself by a factor of three or more.4 The following analysis provides a comprehensive diagnostic of the current Japanese executive talent landscape, quantifies the direct and indirect costs of leadership voids, and offers a strategic roadmap for shortening the hiring cycle to a 90-day target.


The Macroeconomic Context of Executive Scarcity in Japan


The difficulty of recruiting for senior-level roles in Japan is not a transient byproduct of global economic cycles but the result of permanent structural shifts. The working-age population is shrinking at an unprecedented rate, with the number of individuals aged 65 and older reaching a record 36.25 million in 2024, accounting for 29.3% of the total population.2 This demographic pressure has created a "talent desert," particularly for professionals in their 30s and 40s who possess the requisite business-level English proficiency to serve as effective conduits for global headquarters.7


The Bank of Japan’s Tankan survey recently reported a diffusion index for employment conditions at -35 across all industries, indicating that labor shortages have reached their most acute point in three decades.3 While nominal wages rose by 3.5% as of April 2025, and negotiated wage increases for the year reached 5.26%, the actual pool of available candidates remains static.3 For MNCs, this means that top-tier candidates are often managing three to four simultaneous offers, leading to a "bidding war" that further extends the hiring cycle as firms struggle to align their internal compensation benchmarks with the reality of a hyper-competitive market.7



Market Metric Current Value (2025) Impact on MNC Operations Source
Unemployment Rate 2.50% Near-zero availability of active candidates. 1
Job-to-Applicant Ratio 1.22 Structural advantage for candidates in negotiations. 2
Nominal Wage Growth 3.50% Upward pressure on retention and offer costs. 3
Pop. Aged 65+ 29.30% Shrinking base of mid-career leadership talent. 2
Avg. Time-to-Fill (Exec) 120+ Days Extended periods of strategic stagnation. 5


The Revenue Recovery Model: Quantifying the Cost of Vacancy


The fundamental error made by many CFOs and HR leaders is calculating the cost of an open position solely based on the direct recruitment fee or the temporary salary savings. To understand the true impact, one must utilize the Cost of Vacancy (COV) formula, which incorporates the "Average Employee Revenue" (AER) and a "Revenue Impact Multiplier" based on the seniority and strategic importance of the role.4


The Mathematical Framework for COV


The industry standard for calculating the daily revenue loss of an unfilled role involves dividing the total annual revenue of the Japanese subsidiary by the number of employees, then dividing that figure by the average number of working days (260). However, because executive roles have a disproportionate impact on the organization's ability to generate value, a multiplier must be applied.

For entry-level roles, a multiplier of 1.0 is standard. For high-impact technical or product development roles, a multiplier of 2.0 is used. For executive and leadership roles—such as those analyzed in this report—a multiplier of 3.0 is required to account for their influence over P&L management, strategic direction, and team productivity.4


Salary Savings vs. Revenue Loss: The CFO’s Paradox


While a role remains vacant, the company "saves" on salary and benefits (the latter typically costing 31.4% of the base salary in Japan).4 However, the revenue loss invariably outweighs these savings. For a Japanese subsidiary with ¥10 billion in annual revenue and 100 employees, the daily revenue per employee is ¥384,615. Applying the 3.0 executive multiplier, the daily cost of a vacant leadership seat is approximately ¥1,153,846.



Role Avg. Annual Salary (¥) Monthly Vacancy Cost (¥) 6-Month Vacancy Cost (¥) Source
Country Manager 35,000,000 25,000,000 150,000,000 4
Sales Director 32,000,000 22,000,000 132,000,000 10
Finance Director 27,000,000 18,000,000 108,000,000 5
Marketing Director 25,000,000 15,000,000 90,000,000 11
HR Director 15,000,000 10,000,000 60,000,000 13

Note: Monthly vacancy costs are rounded and based on a ¥10B revenue/100 EE model. Even at smaller scales, the ratio of cost-to-salary remains equally lopsided.


Role-Specific Analysis: The Strategic Impact of the Six-Month Void


When a position remains vacant for over six months, the organization enters a state of "atrophy." The implications are specific to each functional area, yet they collectively contribute to a degradation of the firm's market position in Japan.


The Country Manager: The Cost of Strategic Drift


The Country Manager is the ultimate steward of the MNC’s interests in Japan, serving as the bridge between global mandates and local cultural nuances.11 A six-month vacancy in this role creates a "leadership vacuum" where critical decisions regarding market entry, product localization, and regulatory compliance are deferred. This results in "strategic drift," where the Japanese office operates in a reactive mode, losing market share to competitors who are faster to innovate.7

The financial hook for this role is approximately ¥25 million per month. Beyond the direct revenue loss, the absence of a Country Manager damages long-term relationships with "Keiretsu" partners or major distributors who view the lack of a visible leader as a sign of the MNC's diminishing commitment to the Japanese market.2 In a culture where trust and continuity are paramount, the reputational cost of a six-month void can take years to repair.


The Sales Director: Unmanaged Pipelines and Quota Erosion


For the Sales Director, the cost of vacancy is the most immediate and quantifiable. In Japan’s tightening labor market, sales talent is fiercely contested. Without a Director to mentor the team, manage high-level key accounts, and set strategic quotas, the sales force often experiences a decline in morale and performance.5

A Sales Director in a major MNC typically earns around ¥32 million per year, but the revenue they influence is often ten to twenty times that amount.11 A six-month vacancy means half a year of unpursued leads and unclosed deals. Furthermore, high-performing sales professionals are the most likely to be poached by competitors if they feel their current environment lacks strong leadership or a clear path to success.7


The Marketing Director: Brand Erosion and Stalled Launches


In the life sciences and technology sectors—two of the most active hiring areas in Japan—the Marketing Director is responsible for the delicate process of product positioning in a market with unique consumer expectations.12 A vacancy here leads to stalled product launches and inefficient digital spend. With Japanese consumers being among the most demanding in the world, a lack of cohesive marketing strategy can lead to a permanent loss of brand equity.20

The cost of vacancy for a Marketing Director is roughly ¥15 million per month. This accounts for the "opportunity cost" of missed consumer trends, such as the massive shift toward AI-integrated services and e-commerce that has defined the 2024-2025 landscape.16


The Finance Director: Governance Risks and External Drag


The Finance Director role in Japan carries unique responsibilities, including compliance with J-SOX regulations and the management of relationships with Japanese megabanks.11 A vacancy in this role creates a high-risk environment. To maintain operations, firms often have to engage external accounting consultants at premium rates—typically 40% to 80% higher than the cost of a full-time executive.5

A six-month vacancy for a Finance Director costs approximately ¥18 million per month when factoring in consultant fees, potential audit delays, and the lack of strategic financial planning (FP&A) that drives operational efficiency.11


The HR Director: The Retention and Compliance Crisis


The HR Director vacancy is perhaps the most dangerous "hidden" cost. In 2024 and 2025, the Japanese government introduced significant new benefits, such as the Post-Birth Leave Support Benefit (April 2025) and expanded disclosure requirements for the gender pay gap.3 Without an HR Director to implement these changes, MNCs face not only regulatory risk but also a severe competitive disadvantage in attracting talent.

The cost of an HR Director vacancy is approximately ¥10 million per month. However, the primary cost is the "turnover culture" that develops when employees feel the organization is not investing in their growth, work-life balance, or engagement.14 The cost of replacing even one mid-level manager who leaves due to burnout during this vacancy can reach 200% of their annual salary.5


The Hidden Cost Iceberg: Burnout, Turnover, and Tacit Knowledge


While the revenue recovery model captures the direct fiscal impact, it is the hidden costs that often cause the most long-term damage to MNCs. These costs act like a "financial iceberg"—visible on the surface as recruitment fees, but massive and destructive beneath the water line in the form of organizational decay.6


The Burnout-Turnover Loop


When a leadership role is vacant for six months, the remaining staff must absorb the workload. In Japan’s already high-pressure work culture, this leads to a rapid increase in stress, fatigue, and burnout.14 Research indicates that remaining employees experience a 20% to 40% reduction in productivity due to "context-switching" and task fragmentation as they attempt to cover for the missing leader.5


This creates a self-perpetuating cycle:

  1. Workload Increases: The team covers the vacancy.
  2. Burnout Sets In: Morale drops and absenteeism increases.14
  3. Resignation: High-potential employees, seeing no relief in sight, accept offers from competitors who promise better work-life balance (a priority for 75% of the modern Japanese workforce).2
  4. Vacancy Multiplies: The organization now has multiple vacancies, compounding the daily revenue loss.5


Loss of Tacit Knowledge and Market Intelligence


In Japan, business is built on "Ningen Kankei" (human relationships). A leader who has been with a firm for years possesses tacit knowledge—the unwritten history of client negotiations, the specific nuances of a distributor’s preference, and the internal "Nemawashi" (consensus-building) required to get things done.2

When a position remains vacant for over six months, these relationship threads begin to fray. If the eventual replacement is an external hire, they must start from zero, often requiring a "ramp-up" period of 6 to 12 months to become fully productive.6 The total "time-to-value" of a hire is thus not just the time-to-fill, but the time-to-fill plus the integration period. Shortening the hiring cycle is the only way to minimize this cumulative knowledge gap.


Employer Brand Erosion and the "Desperation Premium"


The longer a role sits open, the more the market perceives it as "damaged goods." In Japan’s tight-knit professional circles, top candidates and headhunters quickly notice roles that have been advertised for over six months. This signals to the market that either the company culture is toxic, the salary is uncompetitive, or the organization is struggling.5


To overcome this negative perception, MNCs are often forced to pay a "desperation premium"—an offer significantly above market rate to entice a candidate to take the risk of joining a seemingly unstable office.5 This further inflates the cost of the vacancy beyond the daily revenue loss.


Strategic Interventions: The 90-Day Recruitment Roadmap


To stop the bleeding of revenue and morale, MNCs must treat executive recruitment as a time-sensitive strategic operation. The goal is to reduce the hiring cycle from the industry average of 120-180 days down to a 90-day "speed-to-hire" target.


Phase 1: Pre-Search Alignment (Days 1–15)


The primary cause of delay in MNC recruitment is not a lack of candidates, but a lack of internal alignment between the Japan office and the global headquarters.15 Before a search begins, all stakeholders must agree on the "Success Profile"—prioritizing competencies and skills over rigid degree requirements, which is the new rule in Japan’s tightening market.2


  • Establish a "Revenue Recovery" Budget: Secure approval for recruitment fees based on the projected ¥15M–¥25M monthly loss rather than a fixed percentage of salary.
  • Define the EVP: Clearly articulate the Employer Value Proposition, focusing on stability, flexibility, and the firm’s long-term commitment to Japan to counter the perception of MNC risk.2


Phase 2: Accelerated Sourcing and "Agile Nemawashi" (Days 16–45)


Traditional recruitment relies on active applicants from job boards, which accounts for a tiny fraction of the talent pool in Japan.1 Accelerated hiring requires a proactive, multi-channel approach.


  • Direct Sourcing and AI Mapping: Use recruitment partners that utilize AI-powered talent mapping and social listening to identify "passive" candidates who are not actively looking but are open to the right opportunity.17
  • Agile Nemawashi: In Japanese culture, consensus-building can consume 70% of a project's timeline.2 To speed this up, implement a "rolling approval" process where stakeholders at HQ provide feedback on candidates in real-time rather than waiting for a final shortlist. This has been shown to speed up approvals by 30%.2


Phase 3: High-Velocity Evaluation (Days 46–75)


The interview process in MNCs is often too long, leading to candidate drop-off as they accept faster offers from competitors.7


  • Consolidated Interview Blocks: Instead of scheduling interviews over several weeks, hold "Hiring Seminars" or back-to-back interview days where candidates meet all key stakeholders, including the CEO if possible, to demonstrate urgency and commitment.8
  • Competency-Based Assessment: Move away from "feeling-based" interviews toward structured assessments that evaluate a candidate’s ability to drive results in the local Japanese context.8


Phase 4: Offer, Negotiation, and Pre-Onboarding (Days 76–90)


The final stage is where many hires fail due to slow offer generation or a lack of understanding of the candidate’s current notice period and bonus structure.


  • Front-Load Salary Discussions: Align on salary expectations in the first interview to avoid late-stage deal-breakers.8
  • Manage the Resignation Risk: Recruitment consultants should act as career coaches, helping candidates navigate the difficult "resignation" process in Japan, where managers may use guilt or counter-offers to prevent a leader from leaving.2


Leveraging External Expertise: RPO and Retained Search ROI


For MNCs with multiple vacancies, internal HR teams are often overstretched, leading to further delays.17 Utilizing external talent solutions is not an expense but a tool for revenue recovery.


Recruitment Process Outsourcing (RPO)


RPO programs can reduce time-to-hire by 30% to 60% by dedicatedly managing the entire talent funnel.6 For an MNC, the ROI of RPO is found in the "compounding value" of faster fills.



RPO Metric Expected Improvement Annual Financial Impact (Estimated) Source
Time-to-Hire 30% – 60% Reduction ¥50M+ in recovered revenue 6
Agency Spend 60% – 80% Reduction ¥20M+ in direct cost savings 6
Manager Time 50% – 70% Reclaimed ¥10M+ in productivity gains 6
Attrition 55% Reduction ¥30M+ in avoided replacement costs 6


The Retained vs. Contingent Search Paradigm


For critical roles like Country Manager or Finance Director, a "contingent" search—where multiple agencies compete to send resumes—often results in lower quality and slower fills as recruiters focus on "easy" placements rather than difficult executive searches.


A "retained" or "exclusive" search ensures that a consultancy dedicates its full resources to market mapping and proactive headhunting.2 This model is more effective for "successor presidents" or leaders who need to transition a company culture from a traditional "one-man" style to an inclusive, global approach.2 The higher upfront cost of a retained search is justified by the speed and quality of the hire, which directly correlates to the revenue recovery hook of ¥25 million per month.


Conclusions: The Mandate for Speed in the Japanese Market


The analysis of the "Cost of Vacancy" for MNCs in Japan leads to a singular conclusion: every day a leadership role remains unfilled is a day of lost revenue, increased risk, and cultural erosion. The current market reality—defined by a 2.5% unemployment rate and a chronic shortage of bilingual talent—means that traditional, slow-moving recruitment processes are no longer viable.2


To achieve revenue recovery, MNCs must adopt the following three-pillar strategy:


  1. Quantify the Risk: Use the 3.0x Multiplier model to present the financial impact of vacancies to global leadership. Framing a six-month vacancy as a ¥150 million loss (for a Country Manager) transforms recruitment from an HR task into a corporate priority.4
  2. Optimize for Velocity: Implement "Agile Nemawashi" and consolidated interview structures to reduce the hiring cycle to 90 days. In a market where top talent is interviewed by multiple firms, speed is the ultimate competitive advantage.2
  3. Invest in Quality: Focus on "time-to-productivity" rather than just "time-to-fill." This requires deep market intelligence, structured onboarding (30-60-90 day plans), and the use of specialized search partners who understand the nuances of the Japanese talent landscape.2


The recovery of revenue begins with the recovery of leadership. By shortening the hiring cycle and minimizing the "vacancy drag," MNCs can ensure their Japanese operations remain resilient, profitable, and capable of long-term growth in an increasingly challenging demographic environment. For the modern MNC in Japan, the most expensive hire is not the one with the highest salary, but the one that was made six months too late.


Works cited


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Five people jumping in a hallway, some in white shirts, some with arms outstretched, cheerful expressions.
December 25, 2025
The world of work is changing quickly. New technologies, artificial intelligence, and shifting career paths are now part of everyday life. As we move through 2025 and prepare for 2026, the ability to learn, adapt, and grow is no longer optional. It is essential. A growth mindset is the belief that skills, abilities, and intelligence can improve over time through effort, learning, and practice. People with a growth mindset do not see talent as fixed. Instead, they see challenges as chances to learn, mistakes as useful feedback, and effort as the key to progress. This is different from a fixed mindset, which assumes that abilities cannot change. Why a Growth Mindset Matters in 2025 Workplaces and education systems are changing faster than ever. Automation and AI are transforming many roles, and new skills are constantly being introduced. In this environment, success depends less on what someone already knows and more on how quickly they can learn something new. A growth mindset helps people stay relevant. Rather than fearing change, they approach it with curiosity and confidence. They are open to learning, willing to try new approaches, and able to adjust when needed. These qualities are highly valued across industries in 2025. Learning Through Challenges and Mistakes A key part of a growth mindset is the willingness to face challenges instead of avoiding them. Challenges often signal opportunities to develop new skills, whether that means learning a new digital tool, adjusting to a new role, or solving unfamiliar problems. Mistakes are also viewed differently. Instead of being seen as failures, they are treated as learning moments. In 2025, feedback, data, and analytics help people and organizations learn quickly from what does not work. A growth mindset encourages reflection, small adjustments, and continuous improvement. Effort, Learning, and Adaptability Matter More Than Talent Talent is still important, but it is not enough on its own. Long-term success now depends on steady effort, good learning habits, and the ability to adapt. People with a growth mindset know that improvement comes from practice, feedback, and persistence. The way we talk to ourselves also matters. Using a “not yet” mindset—recognizing that a skill has not been mastered yet—helps people stay motivated when tasks feel difficult or unfamiliar. The Benefits of a Growth Mindset A growth mindset brings benefits in both personal and professional life. People who think this way are often more motivated, perform better over time, and show greater creativity. They are more willing to try new ideas and step outside their comfort zones. Resilience is another key benefit. Growth-minded individuals cope better with setbacks and uncertainty. They recover more quickly from challenges and continue moving forward with confidence. Encouraging a Growth Mindset at Work Many organizations in 2025 understand the value of building a growth mindset culture. Workplaces that support learning and experimentation are often more innovative and better able to adapt to change. Leaders play an important role. By encouraging teamwork, offering regular feedback, and recognizing effort and improvement—not just results—they create an environment where learning feels safe. When employees know they can learn from mistakes, they are more likely to take initiative and share new ideas. Looking Ahead to 2026 As we approach 2026, the importance of a growth mindset will only increase. Careers are becoming more flexible, and people are expected to reskill and upskill many times throughout their working lives. Learning how to work with AI tools, adapt to new technologies, and learn independently will be essential. Organizations are also placing more focus on mindset when hiring and developing talent. Skills like learning agility, resilience, and adaptability are becoming just as important—if not more so—than traditional qualifications. Conclusion In 2025, a growth mindset is more than a personal development idea. It is a practical way to navigate a fast-changing and complex world. By accepting challenges, learning from mistakes, and committing to continuous improvement, people can build lasting success. Looking ahead to 2026, those who develop a growth mindset will not only be better prepared for change—they will be ready to shape the future. In a world where learning never stops, growth becomes the foundation for progress.
Blank paper with greenery, cotton bolls, and scissors on a white surface.
December 25, 2025
The world of work is changing quickly. New technologies, artificial intelligence, and shifting career paths are now part of everyday life. As we move through 2025 and prepare for 2026, the ability to learn, adapt, and grow is no longer optional. It is essential. A growth mindset is the belief that skills, abilities, and intelligence can improve over time through effort, learning, and practice. People with a growth mindset do not see talent as fixed. Instead, they see challenges as chances to learn, mistakes as useful feedback, and effort as the key to progress. This is different from a fixed mindset, which assumes that abilities cannot change. Why a Growth Mindset Matters in 2025 Workplaces and education systems are changing faster than ever. Automation and AI are transforming many roles, and new skills are constantly being introduced. In this environment, success depends less on what someone already knows and more on how quickly they can learn something new. A growth mindset helps people stay relevant. Rather than fearing change, they approach it with curiosity and confidence. They are open to learning, willing to try new approaches, and able to adjust when needed. These qualities are highly valued across industries in 2025. Learning Through Challenges and Mistakes A key part of a growth mindset is the willingness to face challenges instead of avoiding them. Challenges often signal opportunities to develop new skills, whether that means learning a new digital tool, adjusting to a new role, or solving unfamiliar problems. Mistakes are also viewed differently. Instead of being seen as failures, they are treated as learning moments. In 2025, feedback, data, and analytics help people and organizations learn quickly from what does not work. A growth mindset encourages reflection, small adjustments, and continuous improvement. Effort, Learning, and Adaptability Matter More Than Talent Talent is still important, but it is not enough on its own. Long-term success now depends on steady effort, good learning habits, and the ability to adapt. People with a growth mindset know that improvement comes from practice, feedback, and persistence. The way we talk to ourselves also matters. Using a “not yet” mindset—recognizing that a skill has not been mastered yet—helps people stay motivated when tasks feel difficult or unfamiliar. The Benefits of a Growth Mindset A growth mindset brings benefits in both personal and professional life. People who think this way are often more motivated, perform better over time, and show greater creativity. They are more willing to try new ideas and step outside their comfort zones. Resilience is another key benefit. Growth-minded individuals cope better with setbacks and uncertainty. They recover more quickly from challenges and continue moving forward with confidence. Encouraging a Growth Mindset at Work Many organizations in 2025 understand the value of building a growth mindset culture. Workplaces that support learning and experimentation are often more innovative and better able to adapt to change. Leaders play an important role. By encouraging teamwork, offering regular feedback, and recognizing effort and improvement—not just results—they create an environment where learning feels safe. When employees know they can learn from mistakes, they are more likely to take initiative and share new ideas. Looking Ahead to 2026 As we approach 2026, the importance of a growth mindset will only increase. Careers are becoming more flexible, and people are expected to reskill and upskill many times throughout their working lives. Learning how to work with AI tools, adapt to new technologies, and learn independently will be essential. Organizations are also placing more focus on mindset when hiring and developing talent. Skills like learning agility, resilience, and adaptability are becoming just as important—if not more so—than traditional qualifications. Conclusion In 2025, a growth mindset is more than a personal development idea. It is a practical way to navigate a fast-changing and complex world. By accepting challenges, learning from mistakes, and committing to continuous improvement, people can build lasting success. Looking ahead to 2026, those who develop a growth mindset will not only be better prepared for change—they will be ready to shape the future. In a world where learning never stops, growth becomes the foundation for progress.
Woman with long dark hair, wearing a white sleeveless top, smiling at the camera.
By Ka Heng 'Ken' Lok October 30, 2025
When Freya Cullen joined Makana Partners for her internship, she brought curiosity, strong analytical skills, and a real enthusiasm for learning. With experience from Deloitte, St James’s Place, and GAIN UK, Freya was eager to explore how executive search connects people, data, and strategy. During her time with us, Freya supported research, marketing, and candidate sourcing projects, quickly adapting to new tools and even exploring how AI can make recruitment more efficient. Her focus, creativity, and professionalism stood out as she took on each challenge with confidence. In this spotlight, Freya shares what surprised her most about the executive search industry, what she learned about teamwork and time management, and how this internship has shaped her future as an Economics student at the University of Surrey. 1) What is one thing you learned about the executive search industry during your internship that surprised you? How has it changed the way you view the work we do? One thing I learned during my internship is that high-level roles for clients often come with many detailed and specific requirements. I was also surprised by the differences between the Japanese and UK markets, particularly how the recruitment processes and expectations vary across regions. 2) Can you describe a time when you helped with sourcing candidates? What strategies or tools did you find most effective, and why? During my time supporting recruitment for senior-level roles across different sectors, including finance, I helped source and identify high-caliber candidates that met each client’s specific and complex requirements. To do this effectively, I utilized a refined Google search tool that allowed me to explore detailed professional profiles across the industry. This approach helped me pinpoint individuals with the right experience and background, ensuring a precise match for the client’s description and making the sourcing process both efficient and targeted. 3) How did managing and updating our content calendar help you understand the importance of marketing to our company? Managing and updating the content calendar helped me see how strategic planning and organization directly impact marketing success. By reviewing upcoming posts and topics, I could identify content gaps and ensure our messaging stayed consistent and aligned with company goals. It also allowed me to schedule posts effectively, track the best times for engagement, and analyze performance data. 4) What did you enjoy most about creating or managing content for our social media or website? Can you give an example of a post or project you’re especially proud of? What I enjoyed most about creating and managing content was exploring different AI tools to improve both content creation and scheduling. I found it rewarding to research new technologies, present my findings to Yan Sen and the team, and then apply those insights in our marketing strategy. This experience gave me creative freedom to manage my section, align our posts with the brand image, and experiment with different content ideas. I’m especially proud of how this process helped me analyze engagement data and develop new, more effective strategies for future campaigns. An example of this was when I used a digital platform to create engaging videos showcasing our recent company event. From that content, I developed a structured marketing plan and strategy, which I later presented to the Horton International team. 5) You worked on a variety of tasks—such as sourcing, research, social media, and more. How did you stay organized and manage your time effectively? What was the most challenging part, and how did you handle it? Managing multiple tasks during my internship required effective organization and time management. I broke down tasks into dedicated time blocks to stay motivated and focused, especially as new tasks emerged alongside ongoing responsibilities. I also used a spreadsheet to track deadlines and progress, which helped me stay on top of each task and manage timing effectively. The most challenging part was balancing new assignments with existing ones, but by prioritizing and careful scheduling, I ensured nothing was overlooked and all deadlines were met. 6) How did working with consultants, mentors, and other team members help you grow professionally? Did they challenge any of your assumptions or teach you something unexpected? Working with the consultants, mentors, and wider team helped me grow a lot professionally. Everyone was incredibly supportive and welcoming, which gave me the confidence to share my ideas freely, even as an intern. What surprised me most was how collaborative the environment was—when anyone, including me, needed help, the whole team stepped in to brainstorm and find solutions. I also learned from consultants across different industries about what each sector values and how to find the right client matches. 7) You supported research and reporting tasks during your internship. What did you learn about analyzing the market or preparing presentations for new tools? During my internship, supporting research and reporting tasks taught me that there are many different options and strategies to save time effectively in our work, which I wasn’t aware of before. I also learned how these tools and approaches can improve the overall market by better matching clients with candidates and helping to develop the business further. Presenting findings was particularly insightful because it allowed me to gather diverse opinions from the team on the tools we reviewed, which helped guide decisions on what to implement going forward. 8) If you could suggest one improvement to our processes—whether in sourcing, research, data management, or social media—what would it be and why? From my experience handling content creation, I would suggest diversifying the types of posts to keep our audience engaged and involving consultants more actively in this area. Additionally, regularly analyzing our competitors’ content could provide valuable insights. Before I left, we explored different AI tools not only for content but also for outreach and sourcing. I believe that expanding our use of varied platforms and technologies will help us grow professionally and optimize the team’s time, ultimately improving efficiency across sourcing, research, data management, and social media. 9) Looking back, which part of your internship helped you grow the most? What new skills or knowledge are you taking away from this experience? Looking back, the part of my internship that helped me grow the most was learning how AI can support and enhance many aspects of business operations, from marketing to recruitment. Before the internship, I had little experience in these areas, but by managing social media platforms and conducting research, I developed valuable skills in both marketing and recruitment. This experience gave me a well-rounded understanding of how technology and strategic planning combine to drive business growth and effectiveness. 
By Koji Okano October 29, 2025
Japan appears highly attractive to global tech businesses. It boasts the world’s fourth-largest economy and a base of sophisticated consumers. Yet, many foreign startups find Japan a surprisingly difficult market to crack. 1. High Standards for Quality and Service Japanese customers expect perfection. Products are judged not only on what they do, but on how reliably and gracefully they perform. Even minor bugs can seriously damage a tech brand’s reputation. Companies like Amazon succeeded only after building robust local support teams and adopting strict quality controls to meet these standards. Service expectations are equally demanding. 24/7 Japanese-language support, efficient returns, and extremely reliable delivery aren’t “nice-to-haves”; they’re essential requirements. These expectations can overwhelm new entrants unfamiliar with local norms. 2. Trust and Long-Term Relationships Business in Japan is personal. Trust must be built slowly, often through lengthy introductions, face-to-face meetings, and social engagement. Unlike in Western markets, companies rarely switch suppliers quickly, preferring domestic partners they know well. This culture is reinforced by Japan’s famous keiretsu system, networks of interlinked companies with close relationships. Breaking into such a system takes immense patience and a strong local presence. Salesforce found success by empowering trusted Japanese staff to lead operations independently and by investing heavily in local partnerships. 3. Caution and Slow Change Japan’s business culture is conservative and risk-averse. Companies often stick with established brands rather than try something new. This cautious approach slows sales cycles; major decisions can take months and must go through consensus-driven processes like nemawashi and the ringi system. Rapid disruption is rare. Even innovative tech firms must demonstrate steady value and long-term commitment before gaining wide acceptance. 4. Regulatory and Bureaucratic Hurdles Government regulations present another challenge. Japan’s bureaucracy is thorough and slow-moving, requiring detailed compliance checks and extensive paperwork, especially in sectors like finance or public infrastructure. These requirements mean startups must be well-prepared and patient as they enter the market. 5. Lessons from Successes and Failures Some Western companies have struggled, while others have adapted and thrived: Uber failed in Japan by ignoring local regulations and cultural norms. Japan’s taxis already offered safe, reliable, and convenient service, reducing Uber’s appeal. The company’s aggressive approach clashed with Japan’s consensus-driven business culture, leading to a quick withdrawal. eBay entered late and misunderstood consumer preferences, never building the trust or convenience offered by Japanese competitors. Its retreat illustrates that simply replicating a global model doesn’t guarantee success in Japan. Stripe succeeded by adapting to Japan’s unique systems, customizing its offerings, and accommodating local payment methods. Its willingness to learn and adjust underpinned steady growth. Netflix and Amazon both found success by investing in local content, customer service, and infrastructure tailored to Japanese preferences. Netflix thrived by producing Japanese-language programming and personalizing experiences for local audiences. 6. The Bottom Line  Japan rewards commitment, patience, and adaptation. Companies that thrive here localize their products and services, invest deeply for the long term, and build lasting trust with customers and partners. For those willing to meet Japan’s high standards and navigate its layered business culture, opportunities remain substantial, but shortcuts rarely work.
By Masayuki Koito October 21, 2025
Japanese version below  As of 2025, AI has become an indispensable tool in the financial sector, supporting both operational efficiency and advanced decision-making. Key areas of adoption include real-time fraud detection, multidimensional credit scoring, and AI-powered customer service via chatbots. The use of generative AI for report drafting and automated investment advice is also expanding. Main benefits of AI in finance include: More accurate fraud detection and risk prediction through behavioral and transactional data analysis Enhanced credit assessments using alternative data such as utility payments and rental history 24/7 customer support through intelligent virtual assistants Significant cost reduction by automating back-office tasks such as payment processing and reporting However, several challenges are emerging. AI models often function as “black boxes,” making it difficult to explain the rationale behind decisions—a critical concern in regulated industries. In addition, biased training data can lead to unfair outcomes, particularly in lending or insurance. The rise of generative AI also introduces new cybersecurity risks, including fake voice and document manipulation. On the regulatory front, oversight is tightening. With the EU’s AI Act and similar efforts globally, transparency and accountability in AI-driven financial services are increasingly emphasized. In Japan, the Financial Services Agency and Bank of Japan are also beginning to establish AI governance guidelines, signaling the need for stronger compliance and governance frameworks. Looking ahead: Generative AI will see broader use beyond customer service—extending to investment advisory, document automation, and even internal training Human-in-the-loop workflows, where AI supports but doesn’t replace human decision-making, will become standard AI will play a growing role in ESG analysis, including environmental risk assessments and ethical investment scoring Financial professionals will increasingly be required to possess data and AI literacy as a core skill set 金融業界におけるAI活用の現状と展望 2025年現在、AIは金融業界において「業務効率化」と「高度な意思決定支援」の両面で不可欠な存在となりつつあります。特に、不正取引のリアルタイム検知や、信用スコアリングの多角的分析、カスタマーサポートのチャットボット化などが急速に普及。生成AIを活用したレポート作成や投資アドバイスの自動化も進んでいます。 AI活用の主なメリットは以下の通りです: 取引データや行動履歴を分析することで、不正検知やリスク予測が従来より正確に 与信審査では、過去の信用履歴に加えて代替データ(公共料金支払いなど)も活用 チャットボットや仮想アシスタントにより、24時間体制の顧客対応が可能に バックオフィス業務(決済処理、レポート作成など)の自動化で大幅なコスト削減 ただし、課題も明確になりつつあります。 AIモデルの判断がブラックボックス化しやすく、「なぜその結果になったのか」が説明しづらいこと、また、学習データに含まれるバイアスによる不公平な判断が懸念されています。さらに、生成AIによる音声や文書の偽造など、サイバーリスクも新たな課題となっています。 規制面でも動きが活発化。 EUの「AI法」などを皮切りに、金融におけるAI利用には高い透明性・説明責任が求められる時代が到来。日本でも金融庁や日銀がAIのガイドライン整備に着手しており、今後は「ガバナンス体制の強化」が金融機関にとって重要なテーマになります。 今後の展望としては: 生成AIの業務活用は、顧客対応・文書処理だけでなく、投資助言や社内教育にも拡大 AIと人間が協力しながら業務を進める「Human-in-the-Loop」体制が標準化 ESG(環境・社会・ガバナンス)評価や気候リスク分析などにもAIが活用される見通し 金融人材には「データ・AIリテラシー」が必須スキルとなりつつある
August 28, 2025
Japan at an Inflection Point with AI Japan stands at a critical inflection point in its relationship with artificial intelligence. As the nation faces demographic pressures, global competition, and the urgent need for digital transformation, leadership has emerged as the decisive factor in determining whether AI adoption will succeed or fail. For Japanese executives, the challenge extends beyond technology itself—it is about guiding organizations through cultural transformation while preserving the values that have long defined Japanese business excellence. Cultural Context of AI Adoption AI adoption in Japan reflects deep cultural characteristics that influence how organizations embrace new technologies. In 2024, 25.8% of Japanese companies reported implementing AI in some capacity, a sharp increase from 9.9% in 2023. Yet this still lags far behind global benchmarks, where 65% of firms regularly use generative AI and 78% apply AI overall. Japan’s comparatively slower pace stems from its cultural emphasis on consensus-building, risk avoidance, and quality assurance. While Western companies often favor rapid experimentation and customer-facing pilots, Japanese firms typically follow a deliberate progression—focusing first on internal efficiency, then governance, and only later on external applications. The practice of nemawashi, or behind-the-scenes consensus building, continues to shape adoption patterns, requiring leaders to secure organizational agreement through proof-of-concept projects and gradual rollouts that prioritize procedural legitimacy and consistent quality [1]. Evolving Leadership Models This cultural context places new demands on Japanese leadership styles. Traditional models, defined by hierarchical decision-making and long-term stability, are now evolving to accommodate the flexibility and visionary thinking required for AI-driven transformation. Modern leaders must balance adaptability and empathy with data-driven decision-making, moving away from command-and-control approaches toward empowering teams and fostering shared visions. Companies such as Google Japan and NTT Data Malaysia demonstrate how Japanese leaders can navigate international markets by blending global mindsets with traditional values like kaizen-driven quality and consensus leadership. The most effective leaders now combine meticulous attention to detail and ethical standards with new capabilities in change management and technological adoption, ensuring that employees rally around AI initiatives while maintaining long-term organizational sustainability [2]. Building AI Literacy Across the Workforce A central challenge lies in building AI literacy across organizations. Surveys suggest that around 23.6% of Japanese workers—roughly 8.56 million people—express interest in becoming AI human resources, offering significant potential to close the projected shortage of 790,000 IT professionals by 2030. Yet developing AI literacy requires more than technical training. Leaders must create environments where employees see technology as complementary to human skills rather than a threat to job stability. Successful programs emphasize practical, accessible applications, such as AI transcription for interviews, generative AI tools for bilingual client proposals, or AI-powered platforms that streamline report creation. By embedding AI into daily workflows without disrupting established practices, companies can reduce anxieties and build confidence in its value [3]. AI and Workforce Planning AI is also reshaping workforce planning models. The traditional practice of scaling human resources in line with business growth—by hiring more sales staff, expanding support functions, and increasing marketing investment—must now account for automation potential before recruitment decisions are made. This is particularly evident in HR, where AI supports recruitment, resume screening, and automated employee queries in both Japanese and English. Companies like Makana Partners have redesigned recruitment processes around AI integration, increasing responsiveness and efficiency. These adjustments also respond to broader demographic challenges: with Japan’s working-age population projected to shrink by 24 million by 2050, AI is becoming essential for sustaining productivity. By capturing and transferring the knowledge of experienced workers to younger generations, organizations are addressing the urgent need for skills transfer in an aging workforce [4]. Kaizen as a Bridge for AI Adoption The philosophy of kaizen, or continuous improvement, provides a natural bridge for AI adoption. This emphasis on incremental progress aligns well with implementation strategies that focus on gradual optimization rather than disruptive change. Japanese companies are already applying AI in ways that reinforce this tradition. Manufacturing firms, for example, are using AI-guided systems and virtual reality training to help younger workers learn from senior colleagues, while Hitachi has developed an AI tool that assists workers in diagnosing equipment issues and recommending remediation steps, improving the abilities of unskilled employees by 30%. By framing AI as an extension of kaizen, leaders can reduce resistance and position new tools as enhancements to established practices rather than threats. Competencies for AI-Era Leadership To succeed in this environment, Japanese executives require a distinctive mix of competencies. While they need not become engineers, they must understand AI’s capabilities and limits, identify areas for measurable impact, and personally test systems to evaluate workflow implications. Equally important are strong foundations in business acumen, change management, and cultural bridge-building. Leaders must anticipate employee concerns, communicate empathetically, and facilitate collaboration between more cautious older workers and younger generations eager to experiment with new tools. By fostering dialogue and reducing fear of experimentation, executives can support gradual but lasting cultural change. Overcoming Resistance to Change Overcoming resistance remains one of the most pressing challenges. Japan’s ingrained aversion to risk and failure can inhibit progress, yet its traditions of precision and ethical rigor also offer advantages in areas where reliability and trust are paramount. Effective change strategies emphasize controlled experimentation, reframing setbacks as opportunities for learning rather than as failures. Media narratives play an important role in this cultural shift, showcasing examples of calculated risks that yield long-term success and encouraging organizations to see experimentation as a driver of innovation. Practical Strategies for AI Adoption Practical strategies for AI adoption reinforce these cultural considerations. Leaders are advised to begin with internal efficiency initiatives before expanding outward, to frame AI as a way of strengthening existing capabilities in manufacturing and customer service, and to invest in training programs that extend beyond technical skills to include ethical awareness and change management. Initiatives like Google’s Japan Reskilling Consortium, which unites business, government, and nonprofit partners, provide models for comprehensive education. Creating safe spaces for experimentation and emphasizing AI’s immediate, measurable benefits further support adoption while aligning with Japan’s preference for thorough validation. Japan’s AI Future: Responsible Innovation Looking ahead, Japan’s path toward becoming the world’s most AI-friendly country offers lessons for organizations worldwide. By emphasizing ethics, reliability, and long-term sustainability, Japan is uniquely positioned to lead in sectors such as healthcare, autonomous systems, and manufacturing. The key lies in leaders’ ability to guide their organizations through cultural transformation while preserving values that define Japanese business excellence. If positioned as a complement to human skills rather than a replacement, AI can provide sustainable competitive advantages that benefit both companies and society. Ultimately, Japan’s AI journey is less about technology itself than about leadership evolution, organizational resilience, and cultural adaptation. By embracing AI as a tool for continuous improvement and human enhancement, Japanese leaders are crafting a model of responsible innovation—one that integrates technology with cultural identity to create a future where AI strengthens rather than diminishes human potential.  Citation's greeden (2025). [Latest Analysis] Why Is There a Gap Between Japan and Overseas in Generative AI Adoption? — Cultural Background, Pros/Cons, and Outlook for the Next 5 and 10 Years - IT & Life Hacks Blog|Ideas for learning and practicing. [online] IT & Life Hacks Blog|Ideas for learning and practicing - Quick life hacks for every day Support by AI. [Accessed 27 Aug. 2025]. Nakayama, C. (2024). Reconciling tradition and innovation: Japan’s path to global AI leadership. [online] World Economic Forum [Accessed 26 Aug. 2025]. AI inside Inc. (2022). Approximately 20% of the Japanese Workforce Are ‘Potential AI Human Resources’The Key to Solving the AI/IT Labor Shortage in Japan by Reskilling Job Transition. [online] [Accessed 26 Aug. 2025]. ‌Schneider, T., Hong, G.H. and Le, A.V. (2018). Managing Japan’s Shrinking Labor Force With AI and Robots - IMF F&D Magazine - June 2018 | Volume 55 | Number 2. [online] IMF. ‌[Accessed 25 Aug. 2025]. Endo, M. (2025). Japanese companies use AI to pass on veteran workers’ skills. [online] Asianews.network. Available at: https://asianews.network/japanese-companies-use-ai-to-pass-on-veteran-workers-skills/ [Accessed 27 Aug. 2025].
August 28, 2025
The landscape for Japanese executives is undergoing a profound transformation as the nation faces an unprecedented demographic crisis, marked by a record population decline of 908,574 in 2024 alone [1]. Business leaders must evolve beyond traditional frameworks to maintain global competitiveness, navigating not only declining birth rates but also the complex intersection of technological disruption, multigenerational workforce dynamics, and heightened expectations for corporate responsibility. Japan’s aging society presents both challenges and opportunities, with more than 18% of the population becoming “late-stage elderly” by 2025 and acute labor shortages emerging across critical sectors [2]. Forward-thinking organizations are responding by embracing workforce diversification, as evidenced by the foreign workforce reaching a record 2.3 million in 2024, more than double the figure of a decade earlier. Skilled foreign professionals holding “Engineer/Specialist in Humanities/International Services” visas have grown 2.7-fold since 2016, with approximately 410,000 contributing to Japan’s knowledge economy, marking a fundamental shift in how talent is acquired and retained [3]. In parallel, successful executives are cultivating “cross-generational communication competencies” as workplaces now include Baby Boomers (15%), Generation X (31%), Millennials (36%), and Generation Z (18%), each with distinct motivations ranging from financial incentives to work-life integration and professional development [4]. This generational diversity intersects with the enduring cultural practice of nemawashi, or consensus-building, which often consumes 60–70% of project timelines [5]. To balance cultural preservation with competitive urgency, leaders are pioneering “Agile Nemawashi” methodologies, achieving 30% faster proposal approvals while maintaining full stakeholder alignment. Such approaches highlight that cultural respect and operational speed can coexist when strategically managed. Meanwhile, digital transformation remains critical, with Japan’s Ministry of Economy, Trade and Industry warning of a looming “2025 digital cliff” that could cost the economy JPY 12 trillion annually without accelerated digitization. Despite this urgency, only 42.7% of Japanese companies have adopted generative AI utilization policies, compared to over 90% in countries like the United States, Germany, and China, leaving both a challenge and opportunity for leaders able to integrate tradition with innovation [6]. AI adoption is already demonstrating measurable gains, boosting labor productivity by 0.5–0.6% at the macroeconomic level. Yet successful integration requires a sophisticated understanding of Japan’s evolving regulatory environment, particularly the Act on the Protection of Personal Information (APPI) and the newly enacted AI Promotion Act of May 2025. The latter positions Japan as “the most AI-friendly country in the world” while maintaining strict privacy protections, demanding executives ensure transparency, obtain proper consent, and uphold ethical standards aligned with both domestic law and global ESG expectations. ESG performance has emerged as another decisive factor in global competitiveness, with foreign investors rating Japanese companies’ average ESG performance at just 45 out of 100 and even national leaders scoring only 68. This gap impacts valuation and investment attractiveness, underscoring ESG competency as a critical leadership skill. Companies authentically committed to sustainability, supply chain transparency, and stakeholder engagement are proving more successful in attracting both capital and top-tier talent. [7][8] The future of Japanese corporate leadership will therefore hinge on developing “horizontal management competencies” focused on context, complexity, and connectedness, moving beyond traditional vertical hierarchies toward collaborative leadership models that effectively manage diverse, multinational teams. Essential capabilities include global business acumen to navigate cross-border complexities while respecting cultural nuances, technology leadership that embraces AI and automation within ethical and legal frameworks, multigenerational management that leverages diverse workforce motivations, agile decision-making that adapts consensus processes to modern market speeds, and ESG integration that embeds sustainability into core strategy. Japanese executives who successfully combine cultural depth with global sophistication will shape the next era of corporate leadership, preserving traditions such as long-term thinking and collaborative decision-making while adapting operations for contemporary demands. The strongest-performing companies are already implementing comprehensive digital transformation strategies, not limited to technology adoption but extending to business processes, organizational culture, and stakeholder engagement. Leaders capable of orchestrating these multifaceted transformations while upholding Japan’s heritage of quality, precision, and stakeholder consideration will secure sustainable competitive advantages. As Japan faces demographic transition, technological disruption, and global expectations, the executives who thrive will treat complexity as an opportunity for innovation rather than a constraint. Over the next five to ten years, the true test for Japanese leadership will be whether it can fuse traditional wisdom with modern agility, forging a uniquely Japanese model of competitiveness that may serve as a blueprint for other developed nations navigating similar challenges. Citations [1] AFP (2025). Japanese population sees record drop in 2024. [online] The Economic Times. [Accessed 27 August 2025]. [2] https://www.facebook.com/zmagen (2025). Navigating the Japan 2025 Problem – How The Aging Population is Reshaping Japan - Nippon Tradings. [online] Nippon Tradings. ‌[Accessed 26 August 2025]. [3] THE和RKERS. (2025). Japan’s Foreign Workforce Hits Record High: What’s Driving the Surge? | THE和RKERS. [online] [Accessed 26 August 2025]. [4] ケイコ オカ (2025). ダイバーシティと多世代型組織. [online] リクルートワークス研究所 [Accessed 27 Aug. 2025]. [5] Koda, Y. (2025). Nemawashi: Building Consensus in Japan - Simplifying Japan Entry. [online] Simplifying Japan Entry [Accessed 25 Aug. 2025].‌ [6] Notion. (2025). The AI workspace that works for you. | Notion. [online] [Accessed 27 August 2025]. ‌ [7] Ibanet.org. (2025). Japan’s emerging framework for responsible AI: legislation, guidelines and guidance. [online] ‌ [Accessed 27 August 2025]. [8] Whitecase.com. (2024). AI Watch: Global regulatory tracker - Japan | White & Case LLP. [online] ‌[Accessed 26 August 2025].
August 27, 2025
Japan's talent acquisition landscape has undergone a fundamental transformation, driven by unprecedented demographic pressures and evolving workforce expectations. With the unemployment rate holding steady at 2.5% in May 2025, and the job-to-applicant ratio reaching 1.22 in June 2025, the competition for skilled professionals has intensified dramatically. These figures underscore the challenges companies face in attracting and retaining talent in a tightening labor market [1]. Japan is experiencing one of the most acute labor shortages among developed nations. The working-age population continues to shrink, with the number of individuals aged 65 and older reaching a record 36.25 million in 2024, accounting for 29.3% of the total population . This demographic shift has created severe workforce constraints, particularly in sectors like construction and nursing, where job-to-applicant ratios are as high as 4.6 and 3.7, respectively [2][3]. The severity of this challenge is further evidenced by a record 260 corporate bankruptcies in 2023 attributed solely to an inability to secure sufficient workers [4][5]. One significant transformation in Japan's recruitment landscape is the shift toward skills-based hiring. Companies are increasingly recognizing that rigid credential requirements limit the available talent pool. This skills-first approach prioritizes competencies over degrees and job histories, opening opportunities for previously overlooked talent segments, including career changers from non-traditional backgrounds [6]. The concept of workplace flexibility has evolved from a desirable perk to a fundamental expectation, especially among Japan's younger workforce. Recent surveys indicate that 75% of workers now prefer flexible arrangements, marking a lasting shift in employment expectations . This transformation has been accelerated by the COVID-19 pandemic, which forced many Japanese companies to adopt remote work practices previously considered incompatible with traditional business culture [7][8]. Japan's Generation Z and millennial workers bring distinctly different expectations compared to previous generations. Unlike older cohorts who prioritized job security and company loyalty, younger professionals place greater emphasis on purpose-driven work, personal growth, and work-life balance. Research indicates that 38% of Gen Z workers prioritize work-life balance over pay and benefits when selecting employers [9] [10]. In Japan's relationship-driven business culture, employer branding carries exceptional significance. Research indicates that 92% of job seekers in Japan consider an employer's reputation before applying for positions, while 80% will actively avoid companies with poor reputations or uninspiring online presence . The concept of employer branding in Japan extends beyond traditional marketing to encompass fundamental cultural values of trust, harmony, and long-term commitment. Japanese professionals value stability and are particularly cautious about joining organizations that may undergo management integration or restructuring. This creates both challenges and opportunities for companies seeking to build strong employer brands [11] [12]. The integration of artificial intelligence and digital technologies into recruitment processes has gained significant momentum in Japan. These innovations automate candidate screening, enhance data analysis accuracy, and improve overall efficiency in talent acquisition. However, the adoption remains uneven across industries, with traditional manufacturing and retail sectors showing slower uptake compared to technology companies [13]. Japan's response to labor shortages has involved expanding workforce participation among previously underutilized demographics. Female labor force participation reached a historic high of 53.6% in 2023, while employment among seniors aged 65 and older continues to grow, reaching 9.14 million workers . This demographic diversification requires companies to adapt their workplace cultures and policies to accommodate diverse needs and expectations. Organizations that successfully integrate these expanded talent pools often gain competitive advantages through increased innovation, broader market understanding, and enhanced problem-solving capabilities [14][15]. Modern Japanese professionals, particularly younger generations, seek employers who offer clear pathways for skill development and career progression. Companies that invest in continuous learning programs, mentorship opportunities, and cross-functional exposure demonstrate commitment to employee growth that resonates strongly with talent-conscious candidates [16]. While salary remains important, Japanese workers increasingly value comprehensive benefits packages that address work-life balance, mental health support, and family responsibilities. Companies like Uniqlo have gained recognition through progressive policies including flexible work hours, extensive paid leave options, and significant salary increases to address inflation concerns [17]. International companies entering the Japanese market must navigate the complex intersection of global best practices and local cultural expectations. Success requires understanding that Japan's revered customs, such as meticulous quality control and consensus-building decision-making, can enhance global enterprises when integrated thoughtfully. Professional recruitment consultancies play a crucial role in navigating Japan's complex talent landscape. With extensive market intelligence and strategic positioning, specialized firms help organizations understand local hiring dynamics while connecting them with qualified bilingual professionals. The consultative approach adopted by experienced recruitment partners provides valuable insights into market compensation benchmarks, cultural expectations, and effective attraction strategies tailored to Japan's unique conditions. Japan's work culture continues evolving, driven by demographic necessities and generational change. Companies that proactively adapt to these shifts while maintaining cultural sensitivity will gain significant competitive advantages in talent acquisition and retention. Organizations must invest in both recruitment technology and comprehensive training programs to remain competitive. The skills-first approach requires sophisticated assessment tools and ongoing development infrastructure to identify and nurture talent effectively. Success in Japan's talent market requires commitment to long-term relationship building with both candidates and employees. Companies that demonstrate genuine investment in employee well-being and career development create sustainable competitive advantages in talent retention. The transformation of Japan's labor market presents both unprecedented challenges and remarkable opportunities. Organizations that understand these dynamics and adapt their strategies accordingly will thrive in one of the world's most sophisticated and demanding business environments. The key lies in balancing respect for Japan's cultural heritage with progressive approaches to talent management, creating workplaces that attract, develop, and retain the best professionals in an increasingly competitive landscape. Citations [1] Trading Economics (2025). Japan unemployment rate. [online] Tradingeconomics.com [Accessed 27 August 2025] [2] nippon.com. (2024). Number of Seniors in Employment Continues to Rise in Japan. [online] [Accessed 27 August 2025] [3] Team Alp (2025). Why Is There a Labor Shortage in Japan? [online] Alp Consulting. [Accessed 27 August 2025] [4] Lu, Y.S. (2025). Unleashing the 2025 Japan Job Market: A Perspective. [online] Makanapartners.com. [Accessed 26 Aug. 2025]. [5] Bloomberg, E.Y. / (2024). Japan’s Population Falls at Record Rate. [online] TIME. [Accessed 25 Aug. 2025]. [6] OECD. (2025). Empowering the Workforce in the Context of a Skills-First Approach: Practical considerations for a skills-first approach. [online] [Accessed 25 Aug. 2025]. [7] 世界経済フォーラム. (2023). Putting Skills First: A Framework for Action. [online] [Accessed 27 Aug. 2025]. ‌[8] Lu, Y.S. (2025). Unleashing the 2025 Japan Job Market: A Perspective. [online] Makanapartners.com. [Accessed 27 Aug. 2025]. ‌[9] admin (2024). Gen Z Decoded: How to Harness Their Potential for Future Success - TG Japan. [online] TG Japan. [Accessed 27 Aug. 2025]. [10] admin (2022). Understanding Gen Z to Drive Success in the Future Workforce - TG Japan. [online] TG Japan. [Accessed 27 Aug. 2025]. ‌[11] HirePlanner - All In One Hiring Platform - ATS - Job Board - Job Posting - Agency Management. (2022). Why Invest In Employer Branding To Recruit In Japan? HirePlanner - All In One Hiring Platform - ATS - Job Board - Job Posting - Agency Management. [online] [Accessed 26 Aug. 2025]. [12] Fasthire.io. (2024). 5 Ways to Enhance Employer Branding in Japan - Blog. [online] [Accessed 25 Aug. 2025]. ‌[13] RYZEConsulting. (2025). Bill’s insight of hiring market in Japan for 2025. RYZEConsulting. [online] [Accessed 27 Aug. 2025]. ‌ [14] E-housing.jp. (2025). Inside Japan’s Work Culture Crisis and the Bold Moves to Fix It E-Housing. [online] [Accessed 27 Aug. 2025]. ‌[15] nippon.com. (2024). Number of Seniors in Employment Continues to Rise in Japan. [online] [Accessed 27 Aug. 2025]. ‌[16] jcoadmin (2024). What do Millennials & Gen Zs value in their jobs? - JustCo Premium Coworking. [online] JustCo Premium Coworking - The Place That Works For You. [Accessed 27 Aug. 2025]. [17] Hyresearch.com. (2024). 2024 Employer Branding Trends and Effective Strategies for Hiring in Japan. [online] [Accessed 26 Aug. 2025].
By Ka Heng 'Ken' Lok August 27, 2025
We were excited to welcome Summer Marsden to Makana Partners as an intern. With a background in marketing and communications, Summer brought curiosity and creativity to her work, diving into the world of executive search with fresh perspective and enthusiasm. During her internship, she supported our consultants in sourcing candidates, managed and updated our Loxo database, and contributed to marketing and website projects that strengthened our online presence. Summer’s adaptability and initiative shone through in every task, and we’re grateful for the energy and insights she brought to our team. We’re grateful for Summer’s time, effort, and creativity, and we look forward to seeing where her talents take her next. What is one thing you learned about the executive search industry during your internship that surprised you? How has it changed how you view the work we do? Having such little knowledge of executive search before arriving, I was surprised by how much of the sourcing involved reaching out to candidates who already had jobs. Knowing more about how limited the active search pool is now, it makes a lot of sense. It gave me a stronger appreciation for the nuance and complexity of the work that Makana Partners does, as sourcing individuals with jobs creates the issue of identifying and potentially poaching strong candidates at companies without creating a bad relationship with the company that they work at. You never know if the company they work for currently could become a new client in the future, so finding professional ways to handle these situations is difficult and impressive. Can you describe a time when you helped with sourcing candidates? What strategies or tools did you find most effective, and why? Most recently, I helped source candidates for an HRBP position for a high-profile client. The tool I found most effective was the Google programmable search engine, as it allowed me to identify LinkedIn profiles in Japan that matched the title we needed to search for. In addition, having strict requirements to follow when searching through profiles is really helpful in weeding out the unqualified candidates, and highlighting the best ones. How did managing and updating our database help you understand how important accurate data is to our operations? Did it give you a new perspective on how we work? Just the sheer number of profiles on Loxo–over 22,000–gave me a good view into how important updating candidate profiles would be before I got into the meat of the work. Realistically, only about 5% of those profiles would become active clients, so being able to update those profiles was extremely important. Tasks as simple as updating nicknames, birthdays, and tags gave an insight into the small details that make a large difference when identifying the ‘right’ candidate for a job. Tedious as it might have been, I really do believe that it made candidate searches much easier. What did you enjoy most about creating or managing content for our social media or website? Can you give an example of a post or project you’re proud of? At first, learning how to use the Shazamme platform to edit the Makana Partners website was really difficult and frustrating. However, once I got used to the platform and found creative ways to make it produce what I wanted, I got a lot of enjoyment out of it. Once I had finished creating and curating all of the new tabs and content to be added to the website, it was really satisfying to see what a big difference the changes had made. I’m hopeful that it brings more engagement to the website, and more recognition to the Makana Partners name in general. You worked on a variety of tasks—like sourcing, data management, social media, and more. How did you stay organized and manage your time effectively? What was the most challenging part, and how did you handle it? To help manage the workload, as well as avoid boredom, I would prioritize more time-sensitive tasks when necessary and find ways to jump around tasks to give myself little brain breaks. Each day, I would use Microsoft Planner to keep track of the daily time-sensitive tasks, such as posting on LinkedIn or completing individual projects from Ken or Yan Sen. When those tasks were done, I’d let myself bounce between background activities such as Loxo profile updates, candidate searches, or social media content creation. This allowed me to space out large projects like the Loxo updates, while also having the freedom to dedicate time to more urgent tasks without feeling overwhelmed. The most difficult part was probably just handling the times when both Ken and Yan Sen would have extra tasks that they needed help with, but I always found ways to prioritize the most important ones and work efficiently to get them done. Even when they were time-sensitive, both Ken and Yan Sen were reasonable with when they wanted results, and often were surprised by how quickly I was able to produce them. Just staying focused and not letting short deadlines overwhelm me was the best way to handle it all. How did working with consultants, mentors, and other team members help you grow professionally? Did they challenge any of your assumptions or teach you something unexpected? I really enjoyed getting to meet and know many of the Makana Partners team members, and reflect on their individualities and different skillsets that provided them with advantages and expertise in different areas of executive search. I was constantly impressed by consistent announcements of high-level placements, and even more impressed by how each announcement came with praise for any consultants who had worked with them or helped them in the process. I can imagine that executive search and recruiting can be a pretty competitive arena, but the Makana Partners consultants were all extremely supportive of each other, which goes to show the positive work culture and environment. You supported research and reporting tasks during your internship. What did you learn about analyzing the market or preparing reports that you didn’t know before? I learned how important it is to use the tools at your disposal (AI, research databases, partner firm articles like Horton) to gain large amounts of information fast. Coming into the internship, I knew little about the Japanese market in general, and even less about executive search, which made my confidence low. However, once I got into specific tasks, I realized how easy it was to increase my knowledge when using the right tools. If you could suggest one improvement—whether to our sourcing process, data management, or social media efforts—what would it be and why? If possible, I would get consultants more involved in the marketing process when possible. Even with a marketing background, having only 1-2 people in charge of content creation and ideation limits the boundaries for where you can go. When Jayson suggested the “day in the life” video, it was great! I’m sure that other consultants would have unique and creative ideas like this, if given the opportunity and encouragement to think and share. Plus, having more autonomy in what kind of content they can create (not just articles) might bring more excitement and eagerness to the task. Looking back, which part of your internship helped you grow the most? What new skills or knowledge are you taking away from this experience? I never saw creativity as one of my strong suits, but having to run all of the content creation for Makana Partners (website design & social media) has definitely given me a lot more confidence in that area. I was also able to learn so much about a completely new industry in a really short amount of time, which goes to support my ability to soak up information and learn new skills really quickly. In addition, watching how consultants work with candidates to showcase their skills and career profile gave me unique lessons on how to bolster my own professional profile and leverage my experience to get job interviews and offers.
August 27, 2025
‌‌‌Switching industries later in one’s career is no longer an anomaly in Japan’s labor market—it is becoming a strategic advantage. Once considered risky or impractical, making a move at 49 or 50 is increasingly seen as both viable and valuable, not only for the professionals themselves but also for the companies that employ them. Japan’s labor market is undergoing a transformation driven by deep demographic shifts, persistent talent shortages, and a cultural rethinking of what experience and age mean in the workplace. The demographic backdrop is key to this change. Japan recorded 67.81 million employed individuals in 2024, a record high despite the country’s declining population. This growth is fueled by greater workforce participation among women and seniors, with 25.7% of those aged 65 and older now working. With unemployment remaining below 3% and a job-to-applicant ratio of 1.24, experts describe the situation as a “long-lasting and persistent” labor shortage [1]. The government’s decision to extend the mandatory retirement age to 65, fully effective in April 2025, further reflects recognition that Japan cannot afford to lose its experienced professionals. More than 83% of retired government employees say they want to continue working, a sentiment that mirrors a broader societal shift toward extended careers [2]. Together, these forces create conditions in which mid-career professionals are increasingly encouraged to make strategic transitions. This shift is being felt most acutely in industries facing structural shortages. Companies in construction, nursing, transportation, healthcare, and IT are opening their doors to candidates who may not have direct industry experience but bring transferable skills that can quickly add value. The technology sector illustrates this urgency most clearly: Japan is projected to face a shortage of 220,000 IT professionals by 2025, with demand especially strong in AI, cybersecurity, and cloud computing. Salaries in IT reflect this demand, with entry-level roles paying around ¥8 million—well above the national average of ¥4.60 million—and experienced specialists earning up to ¥15 million [3][4]. Mature professionals with transferable skills thus find not only opportunity but also attractive financial incentives. Evidence also suggests that age is an advantage, not a liability. Manufacturing companies with high proportions of employees in their 50s are often outperforming peers financially, with return-on-equity scores exceeding 10%. BIPROGY, for example, counts 40.6% of its workforce in their 50s and maintains a strong 14.3% ROE [5], challenging the conventional wisdom that older workforces undermine performance. Japanese employers are beginning to recognize that accumulated experience translates directly into organizational resilience and results. Transferable skills are at the center of this shift. Employers value project management, cross-cultural communication, financial literacy, and leadership capabilities more than ever. A manufacturing operations manager can reposition into logistics leadership, while an HR director can transition into consulting or talent development in another industry. Global experience is particularly prized as Japanese companies expand abroad, with professionals who have led multicultural teams or managed international projects standing out for their ability to navigate complex cross-cultural dynamics [6]. Preparation remains crucial. Targeted up skilling through government and private training programs helps professionals transition successfully. ESG management courses prepare candidates for roles in sustainability, AI literacy programs support moves into technology, and executive education in digital transformation equips leaders for cross-industry mobility [7]. Specialized platforms now make it easier to gain credentials in emerging fields, whether moving from manufacturing into renewable energy or pivoting into technology through digital transformation programs. Even with these opportunities, cultural fit continues to matter. Japanese companies still emphasize harmony, teamwork, and consensus, but attitudes are shifting toward valuing adaptability, learning agility, and change management experience. Employers increasingly seek candidates who balance technical capability with humility, openness, and cultural sensitivity [8]. Mid-career professionals must show they can align with a company’s vision while offering fresh insights gained from other industries or international work [9]. The results of these changes are measurable. Today, more than 37% of all job openings are filled by mid-career hires, with non-manufacturing sectors reaching nearly 40%. Four out of five Japanese companies now engage in mid-career hiring, up from just under 60% a decade ago, marking a clear break from the traditional lifetime-employment model [10]. Companies like Daikin demonstrate what this new reality looks like in practice: extending retirement to 65, allowing specialists to work past 70, and revising personnel systems so that promotions and salary increases remain possible beyond age 60. These systems reflect a growing belief that older professionals represent untapped value rather than a burden [11]. Japan’s employment system is moving away from rigid, tenure-based hierarchies toward fluid, skills-based models. Experience across multiple organizations—once considered a liability—is now a strength, as companies seek diverse perspectives to tackle new challenges . For professionals in their late 40s or 50s, this marks a unique moment. The combination of demographic pressure, evolving employer attitudes, and government support for extended working lives has created an environment where career transitions are not only possible but often advantageous [12]. The message is clear: switching industries later in one’s career is no longer a gamble in Japan—it is a timely strategy. By combining targeted training, cultural awareness, and a clear story around transferable skills, mid- and late-career professionals can successfully reposition themselves, often gaining greater influence and opportunity than they enjoyed in previous roles. Japan’s demographic challenges have opened an unprecedented window for those willing to adapt, offering mature professionals the chance to contribute their accumulated wisdom to new fields while shaping the future of work itself. Citations [1] JILAF | Japan International Labour Foundation. (2025). Economic and Labour Situation in Japan, February 2025 In 2024, Record-High 67.81 Million Employed - JILAF, Japan International Labour Foundation . [online] [Accessed 27 August 2025] [2] L&E global. (2025). Japan: 2025, Looking Ahead, LEGlobal , [online] [Accessed 27 August 2025] [3] Team Alp (2025). Why Is There a Labor Shortage in Japan? [online] Alp Consulting. [Accessed 26 August 2025] [4] Benito, J.P. (2025). Shifting to IT in Japan 2025: Your Gateway to New Opportunities. [online] Makanapartners.com [Accessed 27 August 2025]. [5] Kennedy, M. (2023). Workers in Their ‘Nifty Fifties’ Helping Japanese Companies to Achieve 10%+ ROE. [online] Substack.com [Accessed 26 August 2025]. [6] Ayako (2025). Leveraging Experience: Japan Career Transition After 40. [online] Aya’s Japan Move Guide. [Accessed 25 August 2025]. ‌[7] Patrick, K. (2025). 8 Best AI Training Companies in Japan for 2025. [online] Edstellar.com. [Accessed 27 August 2025]. [8]Technica-zen.com. (2025). AI Literacy/Governance Training Service テクニカ・ゼン株式会社. [online] [Accessed 27 August 2025]. [9] CastroJasper (2025). Lesson 1: Understanding Japanese Companies’ Mindset at Job Interviews. [online] fastoffer.co.jp [Accessed 27 August 2025]. [10] slate-admin (2023). Mid-career Hiring is Becoming the New Normal for Corporate Japan - Slate Executive Search. [online] Slate Executive Search. [Accessed 26 August 2025]. [11] Tochibayashi, N. and Ota, M. (2024). Senior employment in Japan could solve employee satisfaction. [online] World Economic Forum. [Accessed 27 August 2025]. [12] Dsj-rec.com. (2025). Is the ‘Lifetime Employment’ Model Finally Dead? | Java Developer - Global Investment bank | Jobs | Divine Solutions Japan - Consultancy and Recruitment. [online] [Accessed 26 August 2025].
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